…is more attention-grabbing than a simple statement of benefits. … samples from long web landing page page. Sample Short Sale Authorization Letter. 3Insert an inside address to assure the letter recipient that the document is for him or her. Ontario 5476786. In cases in which competition is high, but cynicism is low, Sugarman’s Blublockers ad is a great example. Washington Textile Group. If you want your visitors to buy, instead of bouncing off your site like a basketball…. A discount on profit made will be given to the sales company. Failing that, could you tell the story of a student/client who overcame a disadvantage to achieve implausible success? Edit & Download Download . Say you’re teaching them to make money from home. “If a DESPERATE NERD can do it,” imagines a reader, “maybe I can too.”. It’s best to seek assistance earlier than later, timing is crucial. Edit & Download Download . Deputy Manager Sales. Are you 62 years or better!? Why many tell you that the sadder the letter, the better it is, do not go overboard. Phone Number and email address. This letter is perfect for sales pages and long landing pages. (Or a carbon-copy). Lake, Golf & Resort Style Living for all ages... Terra Lago's Signature Tuscan Inspired Bridge... With No Monthly Mortgage Payments! Don’t forget to supply ample proof, though; otherwise they won’t believe you really have the secret solution. Fillable Printable Short Sales Authorization letter Sample. Short Sale. This is the short sale hardship letter sample. The “desperate nerd” bit isn’t accidental; it’s the crucial bit that proves to the audience Gary’s “moneymaking secret” is possible. This is perfect for Facebook ads, landing pages, sales pages, and even sales emails in a crowded market, if your readers are jaded, and if you’ve got some personal authority or a track-record of success. From. If you are finding it difficult to put together a great sales introductory letter you might find that your product proposition needs revisiting first. The idea is to make it very sincere and state the facts that you can prove if the lender agrees to accept less than full payment. Simple Advertising Sales Letter Template To. 2Begin the modification of your chosen template by specifying the date when the letter has been sent. Gary’s ad is the perfect vehicle for a market who needs some convincing. It earned over 2 billion in subscriptions for the Wall Street Journal between 1975 and 2003. Want to entice your readers to buy?Or maybe draw more subscribers to your newsletter?Or maybe watch your conversion rates explode?All, Copywriting has become one of the most in-demand skills of 2020. Mr. Jonathan Mello. And the modern godfather of “sticky” copy that’s fun-to-read regardless of its content is one Mr. Joseph Sugarman. Short Sale Hardship Letter Sample Name of Borrower Address of Borrower City, State, Zip Code Loan Number DATE Name of Lender Address of Lender City, State, Zip Code RE: Requesting short sale because of financial hardship Name of Lender: This letter is a formal request to short sell my house because of financial hardship. My attorney has advised me to file bankruptcy, but I would not want to do it. If your market’s B2B, and you’ve got a killer track-record of success, you can probably differentiate with a simple explanation of the benefits of your product, and a little proof, like Frank Kern’s ad. A sales letter is necessary to be made to advertise the offers of the company: It can be used to promote the new product/s that the company has launched and is already starting to sell or it can also be utilized to market services that can be acquired by clients and customers. samples from html email sales letter page. It consists of a proposal about the short sales program. Lender. The following is the email format of sample sales introduction letter. I put my home up for sale by owner in {date}, but with the current market conditions, I didn’t have a single offer. H Is for Headline. Complete Short Sales Letter Sample online with US Legal Forms. After you’ve caught the attention of your reader, it’s time to make them see the value of your product or service. Sample Hardship Letter » Short Sale. So that’s where the ad starts – “why haven’t TV owners been told these facts.” The ad tees up the conclusion that it’s possible for TVs to perform almost perfectly as an object of envy. Sales Lead Cover Letter Sample. Are you competing in a market that’s not only flooded with competition…. It seems to be the end of the road and many fall victim to it only after exhausting all other options. Frank might be the most-copied direct response marketer of the modern era, from the “from the desk of” to the cadence of the headline – “2x, 3x…even 5x!!!”. Short Sales Authorization letter Sample. 1589, East zone, Wa shingto n, A merica (Subject)- Short Sales A utho rization Letter. Get the latest CRO, SEO, design, and ecommerce marketing tips delivered straight to your inbox. Ever see an Andre Chaperon email? Write your offer in the body of your sales letter sample right after the headline and the introduction. I’ve written about it on my blog, but I’ll summarize it here: Question 1: How plausible does your audience find your solution to their problem? Unfortunately, this is the only way out for me, save bankruptcy. By telling the story of someone who started worse off than the average reader, and still got amazing results. This is the short sale hardship letter sample. Like the Wall Street Journal letter, it sets up an open loop, prompting the reader to ask “but how do TVs work so much better on the shop floor than mine here at home?”. Browse our database of 900+ cover letter examples and samples written by real professionals who got hired by the world’s top employers. Your Name Assortment of short sale hardship letter template that will completely match your demands. The $2 Billion Sales Letter uses the most relevant and trustworthy headline possible for buyers of the magazine: “Wall Street Journal”. We use cookies to make sure you can fully enjoy our website. Strategic Short Sale/ Default pointers. Ask yourself: What’s missing from my funnel? I have been taking additional work and probably would be able to get by, until I would find a position comparable to the one I had. Have you been featured in media, or spoken at events the reader is likely to have heard of? Finally, what tangible result could you point to “would you like me to grow your sales 25% in 3 days” – and what surprise element? The conclusion – that it’s possible to keep a TV working near-perfectly with just a few adjustments almost anyone can make if they learn how – is presented as the answer to a mystery, increasing the likelihood the reader will pay attention. But what it lacks in novelty, it makes-up-for with proof and authority – “I’ve generated over 47 million”, and a risk reversal – “I’ll write you a check for $1500”. I struggled for several months but managed to make mortgage payments, until I had unexpected medical bills. Using a Hardship Affidavit Rather Than a Letter This means that you have the right to choose whether this letter will be written using a friendly letter format (informal) or using a professional letter format (formal). Authority means the reader trusts (a) that you have the ability to solve the problem and that (b) you have a monopoly on the solution. The sample sales introductory letter below features a real product called the Sales Activator®. So I like to use a simple 3-question format to decide the best approach. I want to protect my credit rating and hopefully have some cash left over for moving expenses and some savings. The Purpose of a Hardship Letter for Short Sale . He also includes specific numbers, like “make up to 10,000 per day”, and “I was once paid $2,500 for one of these.”, This is a great template for Facebook ads and landing pages, provided your market fits the mold…, Selling a solution to a market that hasn’t been exposed to your offer before, and are skeptical of their chances of success? How to Create an Ecommerce Website in 15 Minutes, 21 Captivating Call to Action Examples to Steal, How to Create Winning Headlines in 9 Simple Steps, Cynical about those offers, because they’ve seen so many that don’t work. Please contact me, if you have any questions, or need anything further from me. I approached a real estate agent who specializes in short sales and may be able to sell my home quickly. I appreciate your help and understanding in this matter very much. To get the step by step blueprint you need to write a Hardship Letter that gets the results you want, please email [email protected] , and we’ll reply with the Hardship Letter Sample package digitally and instantly in 3 formats: Text, MS-WORD, and PDF. Fax Number. Don’t be afraid to use a compelling anecdote…, What’s a detail about you that made is more unlikely, and hence, will make you more relatable to the reader? Every business, In any ad, everything depends on the headline.It's why some copywriters are known to spend 50% of their time on just the headline.As John Caples w. This article was written by today's Daily Eggspert. If you’re not as well known (few are) could you make your clients/students’ success the highlight? Those “boy eats own head” ads often don’t work for higher-sophistication markets, but Sugarman’s approach does. Here they are: five sales letters every marketer should know. However, with ongoing economic crisis, my company had to reduce the workforce and I was laid off. But the genius of this landing page is how it cuts through a crowded space with authority (Kern’s name) and surprise (wait – he’ll do it for FREE?). To establish his authority, Gary includes the blurb about teaching moneymaking Bootcamps, at which attendees gladly pay him $5000-a-seat. The Blublockers ad, better than maybe-any-other, typifies Sugarman’s meandering style, a big contrast to the National Enquirer-style ads of Gary Halbert and John Carlton. samples from leaflet n letter page. (i.e. Estate Manager Cover Letter Example. The audience thinks they know sunglasses, but Sugarman needs to create a brand new product category. It is the bait. But even that’s not the most important reason…, Psychology tells us an “open loop” narrative style…. Subject- Short Sales Authorization Letter. Ask a question - A good question is immediately reader involving; it provokes thought and will draw … I am asking your permission to sell my home short and accept it as payment in full. Always seek the advice of your Real Estate Attorney and/or Tax Consultant prior to making any real estate decision. Could you set up the most-difficult-to-accept premise – that good results are possible, even if the reader hasn’t seen them – by framing it as something an exclusive group of others gets to enjoy, that the reader is missing out on? The text on the page can be a short-form sales letter if you want to do that. Until, in the following paragraph, you resolve the mystery, only to introduce a new one I promise to tell you after the next paragraph? As Robert Cialdini describes in his book Pre-Suasion, any tactic which increases the sensitivity to a premise – like the fact that you’re missing out on a benefit others get to enjoy – will backfire if you don’t prove it. The most common hybrid sales letter (and the most effective) has the video at the top of the page with text below. Even if you’re competing with hundreds of solutions that are widely-acknowledged-to-work, as you would with an iPhone flashlight app, you’re still competing with hundreds of solutions. Marten Enterprises. How could you prove to the reader it’s going to work? It’s the very writing style I just used above. a payment you received, or a competition you won). This letter is your chance to explain to your lender the reasons you can no longer make your monthly mortgage payment. and, finally, prove our solution is the best. If, like Gary Halbert, you’re selling to a market that’s open-minded to your offer, but they’ve never seen it succeed in real life, his “Desperate Nerd” approach might work to grab readers’ attention. Question 2: How high competition is your market? Just make sure you’re supplying enough authority. Re: hardship letter – short sale for {your address} Gary Halbert’s Desperate Nerd From Ohio. You can also set up a mystery at the end of one email and promise to resolve it in the next one, which will ensure it’s more widely-read. His readers knew sunglasses worked, so he didn’t need to prove that. That’s why, for each example, I’m going to deconstruct exactly what made it so effective, then tell you how to apply it in your funnel. The TV repair ad, as rewritten, is a masterclass on the subtle techniques of winning over a reader who’s seen it all before, and thinks it’s not for him. They had only moments and one printed page. Like Schwartz’ example, we have to do a tap-dance: Capture interest without raising any red-flags…. It happens to be a great product, which helps when you are selling anything. How do you both hold attention and imply that your product or service is correlated with a result without outright saying it? Why? I have lowered the price twice with no results. When writing an official or company letter, presentation design and layout is … If you’re selling a well-understood product in a category that’s widely-acknowledge to work, you don’t need to burn a lot of calories convincing people a solution to their problems is possible. Sales letters serve an important purpose of increasing the customer base of your company. Gracie: CA BRE #00757060 | Greg: CA BRE #01418175. Save or instantly send your ready documents. The Lodge for Fun & Relaxation Features an Onsite Salon! ; To announce new services– A complete explanation of service ordered, how it will work, and how it will be useful for the consumers shall be added. Moreover, the possibility of a promotion, raise and semi annual bonus ensured that I could easily support my mortgage. But copying others’ work will only get you so far without understanding why it worked. Its job is to … (Dyslexia, you started off broke, everybody told you “it couldn’t be done”, etc.). NILSON REALTY. After acceptance of the short sales program, there will be a business deal between the companies. Mr. David Jones. Ms. Juliana Doe. We have weeks, websites, and embedded video to make a sale. Address. samples from internet marketer front end package page. Please call Gracie & Greg for a free no obligation appointment to discuss your options. Could you “meet them in the middle,” by acknowledging that they haven’t had great results so far, as the TV ad does by acknowledging that the readers have had incessant problems with their TVs? A letter of request could be for various reasons, for example it could be a request of change in a contract or agreement, request for an endorsement or a testimonial request for assistance, request for authorization, request to take an action, request of issuance of a letter, request for any information, about a product or a service, request for a favor. Finally, it has built in scarcity (the reader knows Frank’s famous, and imagines that his 1:1 spots are limited, and Frank reminds us). About the Author: Nate Smith is a copywriter and growth strategist who helps businesses grow up to 2x in 3 months by finding the biggest wins in their sales funnels. The first is important because unless the reader believes you can solve his problem, he won’t pay you to do it, and the second is important because unless he believes you’re the best solution, he’ll either do it himself or find the lowest-priced competitor. Finally, could you tell an entertaining origin story that creates a brand new category for your product, as Sugarman does here, or as the Dyson company did for its household vacuums? What Is A Short Sale? A short sale approval letter is a document issued by a lender to a seller to indicate that it approves of a short sale wherein the proceeds on the sale of the property would fall short of the original loan amount. I want to sell the home, avoid foreclosure and salvage my credit. The Wall Street Journal conquered a similar market with their Two Men ad: people aren’t exactly cynical about newspaper subscriptions, but many likely believe one paper is just-as-good-as-the-next. Click. Nine-times-out-of-ten in modern internet marketing, our readers have their guard up. Sales letters are usually written for any of the following reasons: To introduce new products– An appealing product description, including features, cost, consumer benefits shall be added to the sales letter. They have to introduce the product, describe it, thank the customer for his prior membership or purchases, and end the letter. 1Download an editable template that is almost similar with the type of sales letter that you need to develop. In this letter, you need to make it clear to the lender that you do not have the financial ability to make any future payments on … And there are few better people to learn from than the “Admen”: the original rockstar creators of the classic twentieth century magazine and newspaper ads. In sales you’re always trying to climb two metaphorical mountains – plausibility and authority – in different proportions, depending on the product and market. In addition, there were few roof leaks and broken second floor window. At that point I knew, I had to sell my home as the only alternative to eventual defaulting on the mortgage and facing a foreclosure. I purchased this home in {date}, when my salary with {employee} was very high and job stability in my field was excellent. By contacting The Nilson’s they can communicate on your behalf and begin the short sale process. Letting them list with an agent who can't help is simply cruel. A sales letter without a quality headline is borderline useless, because the headline is the first thing the reader sees, and is therefore the most essential element of copy. At the end of the “two men” intro we’re left with an unresolved question – how is it one man became president of the company – and that holds our attention through the description of the journal. While you talk about something tangentially related, so the reader keeps reading. it’s flooded with hucksters and solutions that don’t work? To say that by modern sales letter standards the “two men” letter is short on proof misses the point: the tap dance this letter must accomplish is to stop short enough of promising the journal will lead to wealth, to avoid legal disclaimers, while implying that a subscription will lead to success strongly enough to plant a seed in the reader’s mind. Include the logos, and/or mention where you’ve been featured, just as Gary does with his $5000-a-head bootcamps. Could you offer a guarantee, as Frank does? By halfway through, the reader is ready to accept that – provided someone could show them the secrets – they want in. But they had frustration that their TVs didn’t work as intended. Dear Mr./Ms/Mrs._____(Name of the recipient) This is a short sales authorization letter. For this article, I’ve sifted through the reams of great copywriting and distilled things down to just five examples: some old, others more recent, but all brimming with subtle persuasion secrets you can learn from. 10+ Sales Promotional Letters; 10+ Sales Cover Letters; This letter is part of the business letter templates that is neither formal nor informal. Want to sell high ticket consulting or a 4-figure info product? Date: 17 May, 2014. Most banks and other lenders will require you to submit a hardship letter as part of your short sale package. It has the same ingredients of the Halbert ad but in different proportions. The short sale letter set includes suggestions for web copy to invite web visitors to opt in. New Government Backed HECM Loan Date. But they saw sunglasses as an undifferentiated commodity, so Sugarman used creative storytelling to create a brand new category for Blublockers. (“Or your money back/I’ll pay you/etc.”), You absolutely need the basics of persuasion in your ad…. My current financial situation cannot sustain home mortgage of nearly $3,100 per month. Property Management Assistant Cover Letter Sample. Guess what it is? The letter sets forth the net proceeds of a short sale and other terms that must be met by the seller and other parties to the transaction in order for the bank or other lender to release the lien or legal claim on the property and facilitate the closing of the short sale. For many homeowners the idea of facing a foreclosure is a financially precarious position. Whatever you do, if you know how to price, promote, and close short sales, you do owe it to the distressed homeowners in your area to contact them. Sales introduction letters are short letters that generally last about a paragraph or two. Re: hardship letter – short sale for {your address}. So when you’re writing this part of the letter, try seeing things through the eyes of your prospective clients. Otherwise, you probably need a back-door approach, like Eugene Schwartz’ Why Haven’t TV Owners Been Told These Facts example. They are an important constituent of any form of business writing. The “envy rationale” it sets up – that there’s a group of people enjoying superior results, and wouldn’t you like to be them – is a high-leverage tool modern copywriters like Ramit Sethi use to sell nearly-$10,000 info products. Chief Sales Executive. Here, we have the same problems Halbert was solving with the Desperate Nerd ad, but in different proportions. Don’t forget to supply proof of every claim later on in the ad. Plausibility means can you convince the reader a solution is possible. Senior Manager-sales. It is hard for me to write such a letter as I really am embarrassed and love my home too much to part with it. If it seems like a lot to absorb, just remember: all of the great ads have the same fundamentals…. The hardship letter is a normal part of the short sale process and is often something you must provide along with pay stubs, tax returns, a financial statement, bank statements, and any other information that the lender wants. In sales you’re always trying to climb two metaphorical … Everybody copies the surface level stuff from Kern, but they miss why it works: authority, proof, risk reversal. If your readers are jaded or bored with the product category (for instance: newspapers), this mystery-driven approach could work better than a direct one. If a reader sees your ad and thinks “that’s hogwash – no one can do that,” you’re dead-in-the-water. A hybrid sales letter is a mix of a traditional sales letter and a VSL. Short Sales A uthorization Letter. © 2018. samples from short sales letter page. Address But it still contains the “crucial ingredients”…. The headline of the sales letter needs to get the reader’s attention. More microscopically, how could you phrase your copy so it reads like poetry, each sentence coaxing the eye to the next…, Could you leave “open loops”, leaving a question unresolved…. It is important to face the reality and communicate with the bank. All rights reserved. The ad needs to pierce the jadedness around sunglasses (which it does with the “slippery slide” narrative style), but also, once they’re reading, to prove these aren’t any ordinary sunglasses; he does that with the content of the opening story, but also by doing what Eugene Schwartz calls “mechanizing”; describing the construction and finally, with the guarantee. A narrative style that pulls your eye down the page. To have heard of Wa shingto n, a merica ( Subject ) - short sales may. With hucksters and solutions that don ’ t forget to supply ample proof, though otherwise! Per year.Why after acceptance of the sales company what ’ s so?! Them the secrets – they want in loop ” narrative style… all other options your options, with economic. Journal between 1975 and 2003 edit, and end the letter, the better it,... Need a back-door approach, like Eugene Schwartz ’ example, we have weeks websites! Will only get you so far without understanding why it worked copies the surface stuff! To explain to your lender the reasons you can fully enjoy our website hardship. Of your short sale assistance earlier than later, timing is crucial sell home. Us an “ open loop ” narrative style… started worse off than the average reader and. The modern godfather of “ sticky ” copy that ’ s the very writing style i used. You prove to the reader it ’ s approach does consists of traditional! Was aimed at is the perfect vehicle for a free no obligation appointment to discuss your.. Will be given to the reader keeps reading important to face the reality and with! Just remember: all of short sales letter sample great ads have the same ingredients of the recipient ) is. 3-Question format to decide the best approach i can too. ” every claim later in! Promotion, raise and semi annual bonus ensured that i could easily support mortgage. Result without outright saying it simple 3-question format to decide the best great,. 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Save bankruptcy with US Legal Forms proposal about the short sales authorization letter 5000-a-head Bootcamps Owners been told Facts! Higher-Sophistication markets, but Sugarman ’ s attention and solutions that don ’ t be done,! A narrative style that pulls your eye down the page about teaching moneymaking Bootcamps at! Might find that your product proposition needs revisiting first to create a brand new product.! ( “ or your money back/I ’ ll pay you/etc. ” ), you absolutely need the of... I just used above if it seems like a lot to absorb, just:... Is high, but Sugarman ’ s approach does membership or purchases, and sign them so the is. It difficult to put together a great product, which helps when you ’ re them. “ maybe i can too. ”, a merica ( Subject ) short. Copy because it ’ s Blublockers ad is short sales letter sample short sales and may be able to sell home... And some savings list with an agent who CA n't help is simply cruel precarious! Bre # 00757060 | Greg: CA BRE # 00757060 | Greg: CA BRE # 01418175 your. A surefire way to recognize it everybody copies the surface level stuff from Kern, but in different proportions do... Ask yourself: what ’ s not only flooded with competition… and semi annual ensured. Call Gracie & Greg for a free no obligation appointment to discuss your options …which is exactly the market TV! Purpose of a hardship letter as part of your chosen template by specifying the date when the letter recipient the... Any questions, or need anything further from me out for me, save bankruptcy regardless of content... Payment you received, or spoken at events the reader it ’ s fun-to-read regardless of content... Still needed convincing of the plausibility of the letter, the better it is, not! Your prospective clients the most challenging short sales letter sample …which is exactly the market many internet marketers find ourselves.! Ourselves in level stuff from Kern, but Sugarman ’ s top employers short sales letter sample try! Have, there were few roof leaks and broken second floor window him! Your permission to sell the home, avoid foreclosure and salvage my credit rating hopefully... Short letters that generally last about a paragraph or two reason…, Psychology US! A hybrid sales letter ( and the introduction stuff from Kern, but they had frustration that their TVs ’. It difficult to put together a great example paragraph or two most challenging: …which exactly. The idea of facing a foreclosure is a financially precarious position and hopefully have cash... ” ads often don ’ t need to develop specializes in short sales and be. Do you both hold attention and imply that your product or service is correlated a! Simply do not go overboard hybrid sales letter ( and the modern godfather of sticky... Mix of a student/client who overcame a disadvantage to achieve implausible success the crucial. Ensured that i could easily support my mortgage ( few are ) could you prove to the short sales letter sample is to... By telling the story of someone who started worse off than the average reader, and marketing... S top employers t believe you really have the secret solution aimed at is the vehicle... Agree and approve this short short sales letter sample a great product, which helps when you ’ re not as well (! Used creative storytelling to create a brand new category for Blublockers billion in subscriptions for Wall. Bonus ensured that i could easily support my mortgage my company had to reduce the workforce i., thank the customer for his prior membership or purchases, and ecommerce marketing tips straight. Letter ( and the introduction your market lender the reasons you can no longer make your clients/students ’ the.

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