The brand misses out on the beautiful content the influencer created, and that they paid the influencer for. Kontaktaufnahme. Solution: Ensure your brief give enough detail as to what to expect if influencer post late. It is important to get insightful Campaign Wrap Up Report that includes the influencer’s thoughts on why the Campaign might have underperformed. What are Influencer Deliverables? 1 Company Name Influencer Marketing Brief 2 Company Overview 2-3 sentences explaining what your company does Include images from previous campaigns. Briefly describe the campaign, its theme and objectives. Mau is a certified Facebook & Adwords Professional, Certified SEO Consultant and industry speaker. out because you are a trusted voice to your audience. Solution: You need to ensure your briefing document has specific do’s and don’ts for branded content and unless a brand has agreed to be part of a “round-up” style post, it is best practice for influencers to not include any other brand on the agreed content. Use Later’s Free Influencer Media Kit Template. Influencer has been the buzzword for marketers during the last few years! An influencer marketing brief can help you achieve several things. In your do's and don'ts section, be sure to include everything that will help the influencer create the best content for your brand and uphold the brand message. An example of what the deliverables section of the briefing could look like is: Do you want the content to be family friendly, inspiring and creative, or fashion forward and classy? For anyone who wants to stop “playing” business and have a true business that’s scalable and sellable, I highly recommend Growthink’s Ultimate Strategic Plan. It is important you list the exact influencer’s accounts to be used. I am now using this template daily when briefing my new influencers. and templates that will make it easier to plan and execute your program while keeping your efforts on track with your goals. The best briefs, however, provide a framework an influencer can use to hit outcomes while at the same time delighting audiences. To do well in social media marketing, you need to not just be active on social media – you need to also learn what works and what doesn’t in engagement, community management, and influence. Campaign Message: Brand X is the only brand that combines comfort and style to get you where you want to go, anywhere in the world. From beauty YouTubers to Instagram fitness gurus and Twitter celebrities to Twitch streamers, influencer marketing has taken social media by storm. Growthink’s Ultimate Strategic Plan Template forced us to look at reality, and see some of the potential pitfalls our business faces (even though we didn’t want to see them). The more photos you buy, the cheaper per photo. When you’re ready to roll with your influencer marketing campaign, it’s tempting to simply give the influencer a few guidelines and a green light. Turn numbers on a Google Sheet file into powerful graphics you can add on your Google Docs briefing document. Growthink’s Template allowed us to see what was working in our business (and how to do more of it), and identified the time-consuming and money-wasting tasks that weren’t helping our bottom line (which we have now stopped doing). Influencer brief marketing document download eDigital. Agree on the first invoice date with your influencer. Take for free template - no email required! You can also include suggested pieces of content to give the influencer an idea of the style you are after. Benefits of having this template in Google Docs: Real-time interactive collaboration. Do you need the influencer photos as NEF (Raw), JPEG, GIF, PNG? Understands your brand, business goals and target market. Mau trains marketers via Strategy Workshops & Training Sessions inc his popular Digital Marketing Plan & Social Media Plan templates. A successful Influencer Campaign comes ONLY from a successful brief! Fortunately, we made a template for you to help you get started. When working with influencers on a contra only strategy (where they are gifted a complimentary product or service in exchange for content or promotion), you – the marketer – are limited on what you can set as expectations or deliverables, as it is not an official working arrangement where there is no monetary compensation. Use it to save time, attract qualified candidates and hire best employees. Social Media Marketing Proposal Gantt Chart Template PRO. In the previous post, I have introduced advertisers to the best practices for how to write influencer briefs that inspire engaging content. Created by our lovely in-house designer Chin Tan, we kept our influencer media kit design simple, modern, and super-easy to customize! Easy download as Microsoft Word or PDF file. Campaign Brief 2. After all, you can’t hit a target if you don’t know what you’re aiming for. Dieser Prozess entscheidet nicht nur über Zu- oder Absage sondern kann auch die Preise massiv beeinflussen. Download our Free Creative Brief Template. All you need to do is download the files (you can use the sign-up box below!) 1 Company Name Influencer Marketing Brief 2 Company Overview 2-3 sentences explaining what your company does Include images from previous campaigns. What do I want people to feel when consuming our influencer’s content? An influencer marketing campaign brief will help you reduce back-and-forth with brand partners as it’ll answer most FAQs. Kontaktaufnahme. Influencer Marketing Brief Template Step 1: About the marketing campaign What is the campaign and why are you implementing it? Let us take you on a brief journey through the history of influencer marketing. Fill in the form below and you'll receive the guide via email. Most influencers offer multiple social media accounts on popular social media channels such as Websites, Instagram, Facebook, TikTok, blogs, e-newsletters, Linkedin profiles, Quora profiles, Youtube channels, Twitter accounts, etc. Get that very clear. Bring data as a powerful graph on your brief document. Good creative briefs equip influencers with everything they need to … If you’re signing the next Kardashian or Jenner to promote your products, use our Influencer Contract PDF Template to create legal agreements outlining the new relationship between social media stars and your business. NUMBER 6. Template 5: The affiliate marketing template. Use Google Docs voice recognition. This section should be a high-level overview of the campaign and should include information about your brand, product or service and the campaign you want to launch in collaboration with the influencer. If you are an influencer, reading all of the directions ahead of time and making sure you’re following them is a way to make your projects successful, time-efficient and thus more profitable to you. It outlines the brand’s vision and ensures that everyone is on the same page. Feel free to get creative — change the fonts and colors, upload your own background image, or add your company logo for a professional touch. 1. A well-detailed brief will give you the opportunity to be super clear on what you expect from an Influencer through your campaign – everything from campaign messaging, mood boards, tasks, products, dos and don’ts and more! An influencer campaign brief. Feel free to get creative — change the fonts and colors, upload your own background image, or add your company logo for a professional touch. I was not aware of the level of detail needed when briefing an influencer to get successful results. Therefore, writing an Influencer Creative Brief specifying the exact type of work and results you are after is especially important when campaign budgets, resources and time are limited. The Marketing Templates may not entirely confirm to your marketing Strategy or plan but they can provide you with some insights on what you need to include in the briefs. So you need to adapt our template contract to fit your own circumstances. About us About our Product Links 3. or. If you are looking to use the content/images an influencer has produced on your own channels this might also include large scale posters or billboards. Let your influencer knows exactly how the influencer campaign aims to hit your marketing goals (in which context and for what purpose). 1 x YouTube video post that encourages the audience to make a purchase using the discount code: XYZ by December 10th. These are some disclosure guidelines to ensure you – as a brand manager – and your paid influencers add into the content you both create. 1. Download in. [Insert another sentence about their feed that adds a human element]. A universe plugins/addons for Google Docs to manipulate your information. Looking to build, or expand, an influencer program as part of your content marketing strategy? Crucial to every influencer marketing campaign is the inclusion of a compelling CTA that social media users should perform after consuming sponsored content. This brief should outlines goals, desired outcomes, key messages, and general content. in a neat influencer brief document so they can quickly reference it. Below is a benchmark of Influencer content license fees in 2018 when buying photography from an influencer platform. Sneak peek at the free Influencer Marketing Creative Brief In the KPIs section of the brief, brands should clearly outline the goals they wish to achieve as a result of the influencer engagement. + ✅ Influencer Contract Checklist: conduct your due diligence before entering a contract with an influencer. My name is [insert name here] and I work for [insert company name]. Brands frequently go hunting for a post they loved, ready to repost to their follower base, only to find that the influencer has deleted the branded content. What is the campaign and why are you implementing it? Become a Pro Member. Luckily for you, customizing your Marketing Brief Template is a breeze with our drag-and-drop PDF Editor. Or perhaps you're looking for dreamy and adventurous, or a particular style of photo, such as a close-up of the product, the product in use or a flat lay. Here are some quick tips for outreach, as well as some influencer outreach templates you can use for your initial messages. How To Get Creative With Influencer Collaborations, Take a peek below to get your creative juices flowing…. The media brief template removes misunderstandings. A good brief takes a lot of time and effort. Solution: Make sure your brief document add specific dates each content piece can be deleted from the influencer accounts and ask your influencer to send you the image so that you (client) can use the content you have paid for even if the influencer removes it from his channel. Influencer marketing is a form of advocacy, but at the same time, it also increases brand-awareness which is a win-win marketing situation. It’s a marketer’s favorite thing to have, where all variables are defined clearly, all elements are explained, and all questions are answered. Google Docs Microsoft Word Apple Pages. Having a proper Influencer brief document will not only ensure you are in the right path for a successful influencer marketing campaign but also will help you minimise potential errors. The Marketing Templates may not entirely confirm to your marketing Strategy or plan but they can provide you with some insights on what you need to include in the briefs. Unlimited Downloads of 100,000+ Ready-Made, Designs, Documents & Templates Similar Templates. From beauty YouTubers to Instagram fitness gurus and Twitter celebrities to Twitch streamers, influencer marketing has taken social media by storm. Free Marketing Brief Template for an Influencer Campaign 1. The document offers an overview of the campaign’s purpose and spells out what is expected of the influencer. Ensure expectations from both parties (client and photographer) are clear. Within the influencer brief, write clearly how you are going to pay to your influencer – via an. Generic Collab Email Template; Hey [Insert Influencer Name], I have been following your profile on [insert social media platform] and really loved your post(s) on [insert topic]. It is you – as a Marketing Manager or Business owner – and your influencers responsibility to ensure your audience and the influencers’ audience both are aware that the influencers are being compensated in some way to share the content and both your followers and your influencer followers are not misled. Deshalb sollten Sie lernen wie man Influencer Marketing am besten betreibt und das beginnt mit dem richtigen Anschreiben bzw. She is an expert in academic writing, influencer marketing, and blogging. Online influencers can go from celebrities that are active online to people that have known how to build a following around specific topics. Influencer Marketing wird in Zukunft immer schwieriger ist aber dennoch einer der lukrativsten Methoden des Social Media Marketing. If you are a marketer or social media manager asking your influencers to copy/paste a caption you wrote, stop doing it. Wie Puma seine Influencer brieft, zeigt die Kampagne: Access it anywhere/anytime. We [insert what you do/sell]. your current channels. during your free 30-day trial.. A creative brief is a foundational document used to capture the essence of marketing programs and campaigns. Sending products out to influencers and get them to publish up posts with your products is not the only way to do influencer marketing. This Influencer Marketing Specialistjob description template includes the list of most important Influencer Marketing Specialist's duties and responsibilities.It is customizable and ready to post to job boards. Influencer Marketing hilft scheinbar bei der Steigerung der Markenbekanntheit: In der Folge wird die Brand Awareness um durchschnittlich 17,3 Prozent gesteigert, bei vorher eher unbekannten Marken kann die Bekanntheit sogar mehr als verdoppelt werden. Before purchasing this template we did not know all the intricacies when briefing an influencer. or. Looking to build, or expand, an influencer program as part of your content marketing strategy? Arm yourself with the Influencer Marketing Creative Brief Template and maximize creator collaborations in your influencer marketing campaigns. Influencer Marketing Specialist job profile NUMBER 5. If you’re signing the next Kardashian or Jenner to promote your products, use our Influencer Contract PDF Template to create legal agreements outlining the new relationship between social media stars and your business. One of the main benefits of using media brief template is the fact that it helps your consultancy to clarify issues that would normally lead to misunderstandings. You should present an Influencer briefing document as you do when working with any other contractor, freelancer or consultant. Und selbst welche aufstellen. 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